by J.M. Lacey | Apr 8, 2024 | Relationships
Brand storytelling is more than just “once upon a time” to “the end.” For companies, it’s taking data and customer challenges and weaving them into content that is interesting, telling, and more narrative than corporate speak. And interestingly, your story can be told...
by J.M. Lacey | Feb 20, 2024 | Marketing
Writers have an almost golden opportunity to expand their outreach using social media. Why do I say that since social media isn’t the most reliable when it comes to building relationships or getting yourself noticed? Social media has affected our in-person...
by J.M. Lacey | Jan 30, 2024 | Marketing
A few years ago when I was struggling with my health and weight issues, a friend gave me a book written by a renowned doctor in a specific field, on a particular dietary lifestyle (because everyone’s health is different, I don’t share or suggest medical advice). For...
by J.M. Lacey | Dec 12, 2023 | Communication tactics
Many years ago, when I was a reporter in a small town, it was rumored a large corporation was buying a mill that had recently closed and laid off everyone. Hundreds. It was the only employer in town, and about three generations of residents had worked there over the...
by J.M. Lacey | Jan 6, 2021 | Podcasts
Today’s Internal Comms Talk episode is a conversation with Sally Helgesen, premier expert on women’s leadership; best-selling author; and international speaker, and author of, “How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion or...
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