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Easing strain by simplifying what has been unnecessarily complicated

Easing strain by simplifying what has been unnecessarily complicated

by J.M. Lacey | Feb 28, 2024 | Company organization

Are you overwhelmed? Many of us are. And it seems as though the things that are supposed to make our lives and tasks simpler are more complicated. Often, we seek an easier solution to whatever problem we face. Seeking the path of least resistance is a natural...
Clarifying brand storytelling and storytelling — What is the difference?

Clarifying brand storytelling and storytelling — What is the difference?

by J.M. Lacey | Feb 25, 2024 | Marketing

Our brand story runs deep. Whether we’re trying to run a business or we’re an author, our story establishes our credibility. It tells people not just who we are, but what we stand for. If you type: “brand storytelling” in Google, you’ll see over 103 million results....
What we learn about storytelling from the 2024 Super Bowl commercials

What we learn about storytelling from the 2024 Super Bowl commercials

by J.M. Lacey | Feb 18, 2024 | Communication tactics

As the excitement, the laughter, maybe the crying, settle down following the 2024 Super Bowl, people return to their routine. Eventually the play reviews among friends, favorite shared moments, the Taylor Swift sightings among Swifties, all dissolve into the...
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